Home | The Human Conversion

Sales and Operations Advisory That Helps Owner-Led Businesses Turn Interest Into Predictable Revenue

Helping businesses stop leaking revenue by tightening enquiry handling, follow-up, and team accountability - without hiring more staff or adding complicated systems.

If your business is busy but chaotic, you're not short of work. You're short of structure.

Your Business Isn't Underperforming.
It's Under-Organised

Most service businesses don’t have a sales problem, or marketing problem.
They just need less chaos.

Enquiries come in - but there are;

Missed calls.
Slow quoting.
Inconsistent follow-up.
Deals stalling.
Communication breaks down between sales and delivery.
One person is the default closer and problem solver.
Jobs falling apart when someone is off.

Revenue isn't being lost because of poor marketing.

It's lost in the gaps between interest, decision and delivery

Let's fix that.

We look at where money is leaking and what we can fix fast. If I can't help you profit, we don't move forward.

What I Do

I work with business owners to help clarify and stabilise how revenue flows through the business.

This includes:

✔ Enquiry Handling

Simple systems that stop missed calls and messages.

✔ Quoting & Follow-Up

Faster response times and predictable follow-through.

✔ Team Accountability & Reliability

Clear expectations and ownership — without micromanaging.

✔ Bottlenecks

Clarity on operational processes to keep things moving even when someone’s off.

No HR fluff.
No corporate jargon.
No software you'll never use.

Just simple systems to help sales effort turn into predictable outcomes and structure for your team -to help your business perform at its best.

The Reliability Lab

A 3-Week Sales and Operations Execution Sprint to Strengthen Your Business**

A focused engagement designed to help your sales and operations activity run smoother and reduce the daily chaos that kills margin.

Over 3 weeks we work to:

Diagnose Revenue Flow and Identify Operational Leaks
We map how interest enters the business and where enquiries are missed, why responses slows, where communication breaks down and how much revenue is being lost in the process.
Clarify Ownership and Install Simple, Effective Systems
We define who owns each step, where responsibility changes hands and introduce simple standards for response time, follow-up, handover, and closure.
Improve Team Reliability Through Structure
Remove ambiguity and unnecessary escalations to owner by clarifying expectations, communication rhythm, and accountability.
Create more predictable weeks
Less firefighting.
More control.
Better performance across the board.

You don’t need more staff.

You don't need new software.

You need better systems.

Operational Reliability Is Your Competitive Edge

Costs are rising.
Margins are shrinking.
Clients expect faster responses.

When enquiries get missed, quotes go out late, or communication breaks down - profit disappears.

The businesses that survive and grow aren’t the ones with the best marketing.

They’re the ones with:

Tight systems
Clear expectations
Reliable teams
Strong workflows

Fix the machine.
The results follow.

The Money Math: The True Cost of Chaos

Lost opportunities add up fast

Just 5 lost enquiries per month × £150 value =

£750 lost weekly
= £3,000 monthly
= £36,000 yearly

When your systems improve, your ability to book more work improves too.

This isn’t about hype or growth tactics.
It’s about reducing avoidable losses.

What Your Business Gets Out of This

Faster quotes
Fewer missed opportunities
More consistent follow-up
Clearer communication
More predictable weeks
Reduced operational stress
Stronger margins

You get a business that’s easier to run and more profitable to own.

Who I am

I'm Deanna

I help owner-led businesses improve revenue, reliability and performance through clear systems, decision clarity and practical execution.

My background includes:

international sales & operational management
high-value client handling (Ferrari Europe & North America)
cross-team process improvement
communication systems & decision psychology
advanced training in behavioural reliability

I'm not a marketing agency.

I don't sell motivation.

I help businesses remove confusion, strengthen their sales systems, and operate more consistently — without adding extra payroll or complicated software.

Straightforward.
Practical.
Results through better execution.